UX design is what can be found behind the visuals. UX design refers to the term “user experience design”, while UI stands for “user interface design”. Let's take a look at how a normal advertising agency perceives UX Design. The part about the article that interests me the most is the mention of cognitive psychology being a requirement of UX Design. Even though user interface is an important part of the user experience, it’s just the surface layer of a product. According Mike Locke, a UX/UI Designer is basically a Senior Web Designer or a Front-end Developer who works on applications. The UX design of a product will also evolve as you receive new feedback from users. One notable example is the competition between Nokia and Apple in the mobile device marketplace. Create personas to help define our user base. Does this mean that UX designers are people who design user experiences? UX Design involves unlearning the assumptions that every marketer, developer, and designer has of their customers. In simpler terms, UX design is the process of creating products (digital or physical) that are practical and usable. Let me give you an example: suppose a user is looking for a home security camera. Nice, so this is more about application UI than web UI. If UX is the experience that a user has while interacting with a product, then UX Design is the process by which a designer tried to determine what that experience will be (Note: We can’t really design experiences as a formal entity. So UX design isn’t just about users — it’s also about designing value for businesses. It can be used to hypothesize new opportunities or to uncover unmet needs. It is great for generating ideas about things. Experience with modern client-side libraries and application frameworks like jQuery, jQuery UI, AngularJS, BackboneJS, RequireJS, etc. Other essential things that you need to know about UX include: We’ll dive into these three points further in the next few sections. Their job is to optimize a product beyond ensuring that it is functional. It can be used to hypothesize about what works in a product and what doesn’t. Web professionals and employers all have a different idea as to what it is and what skills are expected. Although a visually appealing product makes it more enjoyable to use, UX design isn’t responsible for the pretty graphics, color choices, or typography. What actually IS UX Design? The phases of the UX process have considerable overlap and usually there is a lot of back-and-forth. But, what exactly is UX Design? To properly define UX I need to break it down into sections. Simply put, UX requires a deep understanding of the user: their needs, wants, behaviors, and the context in which they will use a product. UX builds the experience by answering the following core questions: When “UI” (user interface) is thrown into a UX Designer's title, you get “UX/UI Designer” along with a new definition. Rather, Killer UX Design was all about research. Nokia wasn’t able to satisfy the new needs, and Apple quickly took over the lead. Comparing to the definitions stated above, a UX/UI Designer is not a full-fledged UX Designer. its usefulness, value, usability, accessibility, visual aesthetic, and so on. Before we dive right into what a UX designer actually does, let’s first take a look at how UX design came about.UX is not new; in fact, the term has been around since the early nineties. For example, when we want to turn on a light in our room, we interact with a light switch. Every decision and action by the people involved with product conception, design, or development affects the user experience. Le attività di design e sviluppo riconducibili alla User Experience punteranno dunque a valorizzare non il prodotto in sé, ma il vissuto dell'utente in relazione ad esso. So, you could say that UX designers are people who design for UX. On the other hand, another book I read, Designing with the Mind in Mind, focused entirely on cognitive psychology. UX case studies are examples of design work which designers include in their portfolio. My Thoughts: Very interesting. That's what UX designers do. As the name implies, a UX designer is a person that designs for the user experience—how a product looks and works for end-users. Designers will attempt to answer these questions at every step of the design process. Mike Locke created a video that explains what a UX/UI Designer is: Skip to 04:28 if you don't want to watch the whole thing. The following visualization from marketing agency SCORCH shows how UX encompasses many different aspects of product design, including UI design: German industrial designer Dieter Rams once said: “You cannot understand good design if you do not understand people.”. Usability helps us create well-functioning products, but the fact that a product is easy to use doesn’t guarantee that people will use it. https://uxplanet.org/what-is-ui-vs-ux-design-and-the-difference-d9113f6612de He counts advertising, psychology, and cinema among his myriad interests. It seems everyone has a different definition as to exactly what a Web Designer is and the skills expected of them. UX Designers rely on research to understand the motivations and pain points of a user. While the term “user experience” was first coined by Don Norman in the 90s, the concept of UX has been around for much longer. The term has been credited to Donald Norman who joined Apple as a cognitive scientist. UX is User Experience. 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